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We teamed up with up and coming media publisher Quartz, to create an engaging experience to learn about the new Mini Clubman. Users would choose to engage with the ad to open a new window to take a 360 degree tour of the car's interior. Intuitive navigation with the mouse scroll and animated buttons make it easy to explore features, videos, and hidden easter eggs within the car.

We created both mobile and desktop versions of the experience.

We created an easter egg video that was hidden in the side door pocket.



Creative Director

Chris Toffoli


Butler, Shine, Stern & Partners

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